philosophy

Beer is not just a drink, it is an integral part of human culture. By establishing a new paradigm of how beer is perceived we are defining a new category for beer. Our values-driven approach of bringing beer excellence to the world is core to our success. Our philosophy is thereby based on three basic values: Authenticity, Idulgence, Excellence.

Authenticity

We strongly believe in true and authentic products and are very conscious about the cultural heritage of our region. By providing a genuine product we not only want to preserve this historical legacy but also want to push it beyond its borders.

Indulgence

Beer for us is a product that stands for pleasure and enjoyment. We are adamantly opposed to alcohol abuse and want to position our beer as a real treat for connoisseur looking for relish.

Excellence

Serving the highest level of sophistication in brewing is the basis of everything we do. Excellence for us is thereby more a virtue than it is a result.